How To Get Powerful Online Reviews From Parents – Child Care Marketing

October 30, 2022

Getting reviews from parents is really easy and can provide powerful content to help potential customers make positive decisions about your child care center. The number and quality of online reviews of your center has become increasingly important in search engine rankings. Visit online for more details This means one important place to direct people to give you online reviews is Google Places, as it influences your rankings in Google’s search results.

A lot of good reviews also add to the perceived quality of your business. People first look at the number of reviews about your center and make a judgment about your business. Only after this crucial first judgment will they then decide to read the content of the reviews to make a choice. If you don’t have enough reviews online, your child care center may never be given a chance.

There are two keys to getting reviews:

1. ASK


The first and most important step: ASK.

When customers are happy, they are generally quite willing to make some effort to do a review, but first you need to take the first step and ask them to do it.

When a parent says they are happy about your center or program, all you or your staff have to say is something like “I’m glad you are happy, would you do me a favor and write us an online review? We have some easy ways for you do this.”

You may need to use incentives with your staff in order to get them to ask for the reviews. You could offer $1 per review received, or a fun bonus (such as a party) for everyone if a room gets 10 reviews.

The first key to getting reviews is to ask; the second is to make it easy for people. Even though they are happy with your business, they are busy and most likely won’t go through too many steps to review you.

Ideally, you want people to review you directly online. This makes the process quicker and easier for you. Some ideas to help get reviews online:

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